It seems that the mainstream media continuously determines what we eat, how we behave and even dress. It is like we are controlled with a universal remote control, where we are told what to do. If we dared to be different, we become the scornful elements of society.
The fashion industry, for a long time, has been headed by those, who churn out regular clothes for everyone, killing the uniqueness in us all. Any brand that decides to allow their clients to dress to their taste is deemed a pariah.
The specialized brands have continuously fought against the shackles the big brands have tried to cage them in.